Monday, October 17, 2022

What I've Learned and Applied to my Business from the Digital Marketing Course

 Hey Y'all!

I finished the course, a bit behind schedule, but it was self paced, so the goal was my own.

I took it through stackskills, however the same course is on Udemy, and I'm sure other online learning sites as well.

Here's a few of the course curriculum synopsis:

An overview of all content~



An in-depth look at a few modules~








This course is taught by Daragh Walsh:




A few sections didn't really apply to me, and that's when I slowed down in getting through the course. Once I got through the extensive google sections it went much faster.

My favorite section was probably the YouTube portion, I took a lot away from it. My channel is very small, but I was able to implement several things from the course (like how to use analytics), and it taught me a lot about how YouTube works that I didn't know. For example, did you know YouTube is the second largest search engine in the world?!? 

The course helped me figure out who my target audience was, and how to reach them. One thing I've already implemented is: Free Content attracts people.

I've stepped up my TikTok, to 3 post per week. Also, I'm currently running a sale on my Facebook, with chances to win freebies. I also post a How-To blog at least once a month.

Other things:

Something blog specific you may have noticed recently is I try to always have at least one link to my own content, and I link any relevant products/services. (Goal is 2 or more of both.)

I also try to always include at least one photo, this helps get noticed on other platforms in a sea of links.

I'm learning more about SEO and how it works, I've learned a lot, and took notes, but will probably go through this section again. (Writing it down helps me to process & remember information.)

I've learned how to claim my Google Business profile, and set it up.



Twitter always seemed kinda pointless to me, I just didn't really understand the options, or the layout and objective. However I believe most of my readers are coming from the twitter posts (M,W,F). How'd you find this blog? Let me know in the comments below!

I don't see myself ever using Google Ads, that seems too big for me. It also seems a bit complicated, and I have no interest to learn even more about how they work. I could say the same with LinkedIn, it doesn't seem relevant to me, but I did create an account.

I also started using Pinterest again, however I haven't put much into it. So far it's too early to tell if it's worth the time from a marketing standpoint.




I also learned more about the various ad types, and when/how to use them, than I will ever need to know. The Facebook ad section was very informative and helpful, as to which ads to use for what purpose.

If I had to add anything I'd expand on the Instagram section, and add a section on TikTok marketing. Overall I learned A LOT from the course and would recommend it to anyone interested in Digital Marketing. 


 Have a great day,

Craftin' Wife

 

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